Brand Guide

Please find the Inclusively visual identity guidelines below. 


The Inclusively logo is one of our most important core brand identity elements. Consistent placement, sizing, clearspace and color usage, our logo remains recognizable on any surface it’s presented on.

Brand Colors

Our primary colors are simple and clean, with a clear accent color to stand out on any surface where we need immediate attention. Just as important as using the correct colors, is how to use them together to ensure copy and graphics are easily distinguishable by all users. When used correctly, the colors are good contrast for web content accessibility guidelines and they let the content breath.


Our header typeface is called Poppins and our body typeface is DM Sans — both a variable font family carefully crafted & designed for computer screens. Both feature a tall x-height to aid in readability of mixed-case and lower-case text.